1. Open with a hook

The number one goal of your cover letter is to get a hiring manager interested in you, and what you have to offer. But if your opening paragraph starts with “I am writing to apply for [job name] at [company name]”, chances are they may stop reading — even if you’re a perfect fit for the role.

2. Create a memorable impression with storytelling

Storytelling in your cover letter can be a powerful tool to create a memorable impression and engage the hiring manager. A well-crafted narrative that connects your past experiences to the role you’re applying for can not only demonstrate your qualifications but also showcase your ability to communicate effectively.

When incorporating storytelling into your cover letter, focus on a key moment or achievement in your career that illustrates your problem-solving skills, resilience, or leadership.

3. Personalise it to the hiring manager

Address your cover letter to the right person, quote the job title and job application reference number (if applicable), and add where and when you saw the advertisement. Also, include the date and your contact details, as well as your Linkedin profile.

4. Enhance your application with digital links

Beyond including your LinkedIn profile, consider mentioning any relevant online portfolios, professional blogs, or personal websites that showcase your work, achievements, and professional interests.

Your digital footprint can provide a richer, more dynamic picture of who you are as a professional. For instance, a writer could mention their blog or published articles, and a software developer might reference their GitHub profile. These digital assets allow hiring managers to see your work in action, offering tangible proof of your skills and creativity.

5. Use a clear and concise structure

A good cover letter uses short sentences, and simple language and is concise.

The cover letter word count isn’t that important, but it should be between three to four paragraphs in length and no longer than one page. Half a page would be too short unless you’re a graduate applying for your first role. Remember, you’ll get the opportunity to go into more detail in the interview process.

6. Align your cover letter with the job description

Your cover letter should express how your unique combination of attributes could add real value to that particular role in the company.

Read the job description carefully so that you can match your most relevant skills, qualifications, knowledge, and experience to the job ad with clear examples to support your statements. You can also research the company website and match your relevant experience with the company’s mission.

7. Let your personality shine through

Recruiters are on the lookout for people who will be a good cultural fit and those who think outside the box. While cover letter examples are a helpful springboard for inspiration, try not to follow them to a T. Instead, inject a bit of humour and your personality into the cover letter.

8. Emphasise soft skills with examples

In today’s job market, highlighting your soft skills is as crucial as showcasing your technical abilities. However, stating you have these skills is not enough; you need to provide concrete examples that demonstrate how you’ve applied them effectively in real-world situations.

9. Keep the tone upbeat

The tone of your cover letter should be professional, and friendly and convey enthusiasm. You want to demonstrate that you are enthusiastic about the role and have a positive attitude towards the company.

10. Use a cover letter template

If you’ve ever wondered how other people make their cover letters and CVs look so great, here’s the secret: templates. Countless templates on sites like Resume Lab, HubSpot or even Etsy will help you stand out. And the best part? You don’t need design experience to use them.